FH-Joanneum Graz
Communication Design
Master's Thesis


Miriam Weiss



Designer vs. Client – probably the oldest duel of the modern economy

Since eternity there has been a certain tension between creative people and their clients. Two worlds meet here – different know-how and fields of work often lead to conflicts and misunderstandings. Within the framework of this master thesis, this problem will be solved. Because one thing is for sure: without one another it does not work – a good customer-designer relationship is crucial for the success of a project. A web application has been developed – Klartext is an online tool designed to facilitate a designer's day-to-day work. It should simplify the relationship between designer and client and helps to maximize the potential outcome of the collaboration.