The company »Urlebnis« represents the process of working with a minimum of devices, not online outside in nature, but also together with everything nature provides. Combining the initial experiencing outside with the first-hand understanding of nature, everybody as an individual should have time and space to experience itself.
»Urlebnis« gave me the opportunity to work with nature in its unspoiled form, where nature itself was the most important element in the process of branding. The recurring patterns should reflect the ones generated by nature. For the decision of choosing a dominant colour throughout the project, I wanted to avoid using the typical nature colours such as blue, brown and green and therefore used another naturally occurring colour – yellow. In combination with the generous use of photos, the patterns and the colour, the branding creates a distinctive reflection of nature.